Spanish-language station takes sign-on to sign-off victory among both 18-34 and 18-49 demos.
In what it calls a “first” in New York TV ratings history, a Spanish-language television station—Univision’s WXTV—has won New York’s sign-on to sign-off or “total day” ratings race according to Nielsen Station Index (NSI) Local People Meter (LPM) ratings.
WXTV won the total day, or sign-on to sign-off, ratings race regardless of language in not one, but two, key audience categories according to NSI LPM ratings for Sunday, May 28. It won the young adult demographic, persons aged 18 to 34, and also persons aged 18 to 49. The station said that “Sunday, May 28, is the first time since the inception of New York LPM ratings more than two years ago that Univision has won the total day ratings race in any key audience category.” Prior to the inception of LPM ratings, demographic data were not available on a daily basis in local market TV ratings.
WXTV was watched by 54,000 New York viewers aged 18 to 34 on an average quarter hour (AQH) basis (1.2 rating, 6 share) on Sunday, May 28, 2006, from 6 am to 2 am. Tribune’s WPIX Channel 11 was second with 39,000 viewers (0.9 rating, 4 share) aged 18 to 34 on an AQH basis. Among those aged 18 to 49, Univision 41 led with 101,000 viewers (1.1 rating, 5 share) on an AQH basis. WABC-TV Channel 7 placed second with 97,000 viewers (1.0 rating, 5 share).
WXTV also won the primetime ratings race with 109,000 viewers (2.4 rating, 9 share) aged 18 to 34 and 199,000 viewers aged 18 to 49 (2.2 rating, 7 share).