Industry veteran Luis Fernández, former president of Spain’s RTVE Corp., tapped to lead Univision’s in-house original production and co-production division.
Spanish-language media company Univision Communications Inc. today announced a major expansion of its original production and co-production capabilities with the creation of Univision Studios, and the hiring of 30-year industry veteran Luis Fernández to be its president.
This company said the move marks the next phase in the evolution of Univision Communications. Univision Studios will be based in Miami, and Fernández will report to Univision Networks President Cesar Conde.
Univision Studios will build on the 4,000 hours of original programming that the company already produces across multiple genres annually. The new division will produce and co-produce telenovelas, reality shows, dramatic series, entertainment specials and other programming formats for all of the company’s platforms including its three television networks — Univision, TeleFutura and Galavisión — as well as Univision.com and Univision Móvil. The launch of Univision Studios is the first major initiative under the Univision Networks since Conde became president of the division in October.
“The creation of Univision Studios is a transformational step in the development and growth of our company and an important, natural extension of our business,” said Joe Uva, president and CEO, Univision Communications Inc. “We have an unprecedented opportunity to expand our offering of quality Spanish-language programming to our loyal audiences not only through our existing programming partners but by building on our established multi-genre production track record to create more original productions and co-productions.”
Conde commented, “We are thrilled to have been able to attract such a talent as Luis Fernández, who is widely recognized as one of the most accomplished production executives of Spanish-language media in the U.S. and across the globe. Luis’ proven track record combined with his impeccable reputation and strong industry relationships will be instrumental as we take this next step to expand our abilities to deliver the best programming to our audiences. With his impressive credentials and Univision’s unique understanding of and deep connection to Hispanic audiences, our new studio division will make Univision an even more significant force in the development of Spanish-language content in the U.S.”
Fernández joins Univision from Corporación Radio Televisión Española (RTVE), the largest and leading broadcasting company in Spain. As president of Corporación RTVE and member of its board of directors, he successfully led the company’s various assets to leadership positions, including taking TVE-1 from third place to being the most watched channel in Spain. Fernández was named RTVE president in January 2007 by a unanimous vote of the Parliament of Spain.
Previously, he was managing director of Promofilm U.S., a production company with offices and studios in Miami and Los Angeles. He also served as general manager of Plural Entertainment, the television and film production arm of Grupo Prisa, based in the United States and has held managing positions in Spain’s principal communications groups including Prisa, Telecinco, COPE and Imagina.