Former Time Warner marketing exec Jane Clarke will oversee day-to-day operations for the Coalition for Innovative Media Measurement.
The newly created Coalition for Innovative Media Measurement (CIMM) today named Jane Clarke its managing director. She will oversee all day-to-day operations for CIMM, including management of the RFI process, vendor relationships and the resulting research studies. Clarke will report directly to the CIMM Executive Board.
CIMM was founded by several leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform video. CIMM says it will explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies focusing on two areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement.
“Jane has the knowledge, experience and relationships to drive a collaborative effort like CIMM toward identifying excellence in media measurement innovation,” said Colleen Fahey Rush, chairman of the CIMM executive board and executive vice president of strategic insights and research for MTV Networks. “CIMM needs a strong dedicated leader to maintain and grow its early momentum, and we’re thrilled to have someone of Jane’s caliber in this crucial role.”
As managing director, Clarke will be responsible for developing CIMM’s strategy and vision as it promotes innovation in traditional and new media measurement. Clarke will coordinate communications among and supply monthly updates to CIMM member companies, while facilitating new membership for interested television content providers, media agencies and advertisers.
Clarke brings to her new role more than 30 years experience in the media industry collecting and analyzing strategic insights into global consumers. Most recently, she was vice president of insights and innovation at Time Warner Global Media Group working on marketing solutions across television, online, mobile and print.
Over the course of her career, Clarke has held positions at Time Warner divisions including Warner Music Group, Time Inc and the Time Video Development Group. She’s also served in the research organizations of the Children’s Television Workshop and National Geographic Society.