NAB President Gordon Smith sent an e-mail to station members urging them to air a new NAB-produced 30-second spot that promotes the benefits of free, over-the-air broadcasting. “The broadcast industry could see the greatest assault on the public airwaves since the 1980s, with the anticipated release of the FCC’s National Broadband Plan set for Feb. 17, 2010,” says the e-mail.
The National Association of Broadcasters is asking TV stations to join the fight to preserve broadcast spectrum by airing an NAB-produced 30-second spot touting the benefits of free, over-the-air broadcasting.
In an e-mail to stations from NAB President Gordon Smith and the NAB spectrum committee, the trade association says the spot will be available Dec. 21 and urges stations to run it “in heavy rotation” between Dec. 25 and Jan. 14 in insure “our viewpoint is heard loud and clear.”
“The broadcast industry could see the greatest assault on the public airwaves since the 1980s, with the anticipated release of the FCC’s National Broadband Plan set for February 17, 2010,” says the e-mail.
The NAB fears that the plan will recommend that all or some of broadcast spectrum be reallocated for wireless broadband access, a service the FCC believes will soon be facing a spectrum shortage.
“A variety of interest groups – from the Communications Technology Information Association (CTIA) to AT&T to Broadband for America – have already launched TV spots attempting to position a national broadband plan as having no potential drawbacks,” the e-mail says.
“Meanwhile, some proposals being floated by the FCC would eliminate high-definition broadcasting and multicasting altogether.
“Broadcasters must push back and frame the issue in the public’s continuing interest of free-over-the-air broadcasting in every local community in America.”