Jerry Kersting, executive VP of Tribune Co., is taking new title of COO of Tribune Broadcasting and will work with division president Ed Wilson in overseeing day-to-day operations of 23 TV stations as well as WGN America and WGN Radio. The appointment is intended to allow Wilson to focus more on sales.
CHICAGO (AP) — Tribune Co. on Monday named Jerry Kersting, an executive vice president at the media company, as chief operating officer of its broadcast group.
Kersting’s appointment takes effect immediately. It follows last week’s appointment of Gerry Spector as Tribune’s chief operating officer to oversee Internet, broadcasting and newspaper operations.
Kersting, who joined Tribune in April 2008, will work with Tribune Broadcasting President Ed Wilson in overseeing day-to-day operations of the company’s 23 local television stations, as well as the national cable channel WGN America and WGN Radio. Before joining Tribune, Kersting served as chief financial officer for the radio division of Clear Channel Communications.
Kersting’s appointment as Tribune Broadcasting’s COO will allow Wilson to focus more closely on revenue and sales companywide, Chicago-based Tribune said. Wilson has overseen broadcasting since early 2008 and was named Tribune’s chief revenue officer later that year.
The appointments of Kersting and Spector follow a Dec. 2 announcement that Sam Zell was stepping down from the CEO post to be replaced by Randy Michaels, who had held the chief operating officer post.
Zell, a real estate mogul, took Tribune private a year before the media company was forced to enter bankruptcy protection in December 2008.
In addition to its broadcast holdings, Tribune Co. owns such newspapers as the Chicago Tribune, the Los Angeles Times and The (Baltimore) Sun.