The Quincy NBC affiliate in Waterloo, Iowa, expects construction on a state-of-the-art facility allowing high-def local news production to be completed in March.
Quincy Newspapers Inc.’s KWWL, the NBC affiliate in Waterloo, Iowa (DMA 88), has begun construction on a state-of-the-art facility that will allow the station to broadcast local newscasts in high definition.
Construction is expected to be completed in March 2010, with the inaugural broadcast slated for April.
The station is already broadcasting HD NBC Network programming. Updates to the facility will also allow for a new visual look and feel to KWWL’s newscasts, including HD weather maps and graphics.
“It’s a momentous event.” Said Station Manager Kim Leer. “Every day, more and more of our viewers tune in to KWWL using high-definition televisions. Our newscasts will now take advantage of that technology, and have a newscast that fills their screen, as long as they are viewing us via antenna, or with high-definition cable or satellite service.”
The new facility will also offer KWWL viewers a new look when it comes to local news. The studio many viewers have been familiar with for the past seven years will take on a slightly different appearance, taking advantages of the strengths of the high-definition format.
KWWL will be the first Quincy station to make the high-def switch.