As a programming service, it averages 2.2 million viewers, a 30% increase over the previous November’s 1.7 million.
This season MyNetworkTV dropped its original primetime programming, opting instead to offer proven off-network shows as a “program distribution service,” hoping that would boost ratings while allowing it to cut costs in development, sales and promotion. Looks like it’s working.
MNT umbers for November show that its lineup of syndicated fare strongly outperformed its previous original fare. According to Nielsen, MNT’s programming service averaged 2.2 million total viewers this November. That was a 30 percent increase over the corresponding month in 2008 when MNT averaged 1.7 million total viewers.
Most of the broadcast networks didn’t fare so well, percentage-wise comparing November to November. Fox posted a 36 percent gain, but the CW was up 8 percent, CBS and ABC were down 4 percent and NBC was down 5 percent.
In November 2009, MNT’s three weeknights of new programming increased audience over the same night a year ago (programs a year a ago included Magic’s Biggest Secrets Finally Revealed, Celebrity Expose and World’s Funniest Moments), while the other two nights were even with last year.
Monday — Law & Order: Criminal Intent (8-10 p.m. average): 1.6 million viewers, up 14 percent
Tuesday — Are You Smarter Than a 5th Grader (2.6 million)/Deal or No Deal (1.7 million): up 75 percent
Wednesday — The Unit (8-10 p.m.): 2.0 million, up 54 percent
Thursday — Specials/Movies (1.5 million): Even
Friday — WWE SmackDown (8-10 p.m.): Even