Estrella Now Rated By Nielsen
On Monday, March 8, Liberman Broadcasting Inc.’s Hispanic network, Estrella TV became a reported broadcast network within the Nielsen People Meter sample.
“Nielsen’s regular People Meter ratings estimates will satisfy advertisers, media buyers and marketers needs and highlight the robust ratings generated by Estrella TV,” said Lenard Liberman, CEO of LBI Media. “It also provides a call to action for advertisers seeking to develop customized, targeted promotional opportunities to better connect with our wide Hispanic viewership base.”
Audience estimates for Estrella TV programming will be available in the following national syndicated reports, reporting applications and electronic files:
- NTI Pocketpiece Report Program Audience Estimates (PAE) Sections
- NTI Pocketpiece Electronic File
- NTI NAD Electronic File
- NPM Respondent Level Data (Mid-Minute and All Minute)
- Galaxy Explorer/Lightning
- Average Commercial Minute MIT (ACM)
Estrella TV airs 56 hours of original Spanish-language programming each week and owns a library of over 5,000 hours. The network’s lineup includes musical-variety, comedy, drama, talk and game shows, as well as daily national newscasts and news magazine programs.
Estrella TV spans 27 U.S. Hispanic markets nationwide, covering 73% of U.S. Hispanic TV households, through nine company-owned and operated stations and 19 affiliate stations.