The St. Paul-Minn.-based broadcast group says its long-awaited ad-supported network for movie lovers will launch on Sept. 27 in as many as 29 million satellite and cable homes.
Hubbard Broadcasting has attached a new name and a launch date to its long-simmering network for movie lovers. The Reelz Channel will make its debut on Sept. 27 before nearly a third of all U.S. cable homes, it was announced this morning.
Hubbard has been working on the advertiser-supported network (formerly Moviewatch) for some six years.
So what took so long is getting the network to market? “Distribution,” says Stanley E. Hubbard, son of Hubbard patriarch Stanley S. Hubbard. “We wanted to build the distribution prior to launch.”
They did that. According to Hubbard, at launch, the nework will reach as many of 29 million TV homes, 24-25 million through satellite operators DirecTV and Echostar and 3-4 million through cable systems.
Hubbard had a head start on distribution. When it merged its United States Satellite Broadcasting