WCWG Greensboro-High Point-Winston Salem to launch the Hispanic network on a subchannel.
Liberman Broadcasting, Inc. (LBI Media) today announced that it entered into an affiliate agreement with TTBG Greensboro OpCo (TTBG) to air Estrella TV, LBI Media’s Hispanic network. TTBG retained Titan Broadcast Management to operate WCWG on its behalf.
Greensboro-High Point-Winston Salem is the 53rd largest U.S. Hispanic TV market, representing approximately 37,420 Latin American households. The affiliate deal increases Estrella TV’s affiliate count to 23, raises its total market reach to 31 and expands the network’s reach to more than 75% of U.S. Hispanic TV households.
“North Carolina is a new territory for Estrella TV and we look forward to enriching the community with our refreshing news and entertainment, in addition to providing advertisers with a unique platform to engage a coveted demographic,” said Lenard Liberman, CEO-president of LBI Media.
Featuring Latin American talent, Estrella TV’s programming roster includes musical-variety, comedy, scripted drama, talk and game shows, as well as daily national newscasts and news magazine shows.