Deal gives My Network TV a presence in the DMA No. 44 and boosts its coverage to 150 markets covering 85% of the U.S.
My Network TV and Ion Media Networks today announced an affiliation agreement for WPXX Memphis.
The deal adds the nation’s 44th largest television market to MNT’s lineup and brings the network, scheduled to launch on Sept. 5, to a total of 150 markets, representing 85% U.S. coverage. Currently operated by Ion under a time brokerage agreement, WPXX serves more than half a million households in the Memphis metropolitan area.
“We are thrilled to be working with Fox in bringing MyNetworkTV to Memphis,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Brandon Burgess, Ion CEO. “A win-win for both parties, this agreement secures a full-power affiliate for My Network TV in a top 50 market and provides us the opportunity to build primetime value on the local station, while maintaining our own network programming for the remainder of the day.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
Regarding the announcement, Jack Abernethy, CEO of Fox Television Stations, stated, “We are pleased to be working with a cutting-edge company, like Ion Media Networks, to bring My Network TV to the Memphis community.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â