‘Steven and Chris’ Set To Go With 40%

Cox, Hearst, LIN and Newport stations are among those in 50 markets picking up the Canadian lifestyle show that Program Partners will begin rolling out in the U.S. on Sept. 13. The show, featuring Steven Sabados (left) and Chris Hyndman, is all barter.

Program Partners’ Canadian import Steven and Chris will make its U.S. debut in broadcast syndication on Sept. 13, with clearances on stations in 50 markets covering about 40% of the country, according to PPI principal Ritch Colbert.

Broadcasters picking up the hour long talk show for one year include stations owned by Cox Media, Hearst, LIN and Newport. The largest market for the show so far is San Francisco (DMA 6), where it was picked up by Cox’s KTVU and KICU. Other stations include LIN’s WCTX Hartford-New Haven, Conn., and KBVO Austin, Texas.

“It’s a phased rollout,” says Colbert. “The fact that we have 50 markets is a legitimate test to see how the show performs in a variety of competitive situations and environments.”

Steven and Chris, which is kicking off its fourth season next month on the Canadian Broadcasting Corp., is being sold on an all-barter basis (8 local minutes, 6 national minutes).

“We’re still clearing the show,” Colbert says. “At this late date, schedules are still being shifted around and changed, so we’re not letting up.”

The lively daytime talk show is similar in style to CBS Television Distribution’s Rachael Ray in that it provides tips on cooking, fashion, home decorating and has occasional celebrity guests.

BRAND CONNECTIONS

Steven and Chris hosts Steven Sabados and Chris Hyndman are perhaps best known in the U.S. for appearances on CTD’s Oprah and for one of their previous shows, The Designer Guys, which aired on some Discovery cable networks earlier this decade.


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david conant says:

August 9, 2010 at 10:01 am

If It’s a good show people will watch and more stations will pick it up. I’m glad Program Partners moved forward with the show. We need more options, especially after Oprah leaves syndication.


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