Superman III to kick off i’s revamped schedule on July 1, with TV series from library beginning in August.
Ion Media Networks and Warner Bros. Domestic Cable Distribution announced today a comprehensive programming deal, providing Ion with the rights to broadcast popular movies and classic television series from Warner Bros.’ extensive library on its flagship i television network, reaching more than 90 million homes.
Under the deal, Ion has acquired the broadcast rights to a number of Warner Bros.’ most popular television series and movies. Series include Welcome Back, Kotter, Chico and the Man, Scarecrow & Mrs. King, Mama’s Family, Alice and Wonder Woman, and more recent hits including The Wonder Years, Growing Pains, Perfect Strangers and The Wayans Bros., among others.
“We are very pleased about this important programming alliance,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Brandon Burgess, CEO of Ion Media Networks. “Given its depth as a content supplier, Warner Bros. is a natural fit for our network, as our current viewers look to us for classic, family-oriented TV fare. We hope to expand this relationship over time, tapping into Warner Bros.’ diverse library to broaden our network’s content appeal and demographic positioning.
The selection of movie titles available to Ion includes Academy Award winners for Best Picture Amadeus and One Flew Over the Cuckoo’s Nest, and other hits, such as All the President’s Men, Police Academy 2, Giant, Oh God, Rio Bravo, Dead Ringers, Dog Day Afternoon, Rebel Without a Cause, 2001: A Space Odyssey, Superman, Network, Shaft, Victor/Victoria, Empire of the Sun and Beetlejuice.
Targeting its portfolio of content toward the i network’s current family-oriented television audiences, Ion will kick off its Warner Bros. movie schedule with Superman III on Saturday, July 1, coinciding with the weekend’s motion picture release of Superman Returns. Ion will begin scheduling the Warner Bros. television product in August.