Fisher Expanding ‘Daily Buzz’ Franchise

The Seattle-based TV and radio group is leveraging the syndicated TV show The Daily Buzz to offer other broadcasters “vertical” lifestyle content for TV, radio and the Web along with help in selling advertising around it. Buzz Brands, as the new service is callled, will be available at no charge to stations that carry the show.

Fisher Communications is trying to create even more buzz.

The Seattle-based TV and radio group is leveraging the syndicated TV show The Daily Buzz to offer other broadcasters “vertical” lifestyle content for TV, radio and the Web along with help in selling advertising around it.

Fisher is offering the new service — Buzz Brands — at no cost to stations that carry the show.

“Through the syndication of this new content, we are offering a suite of advertising solutions designed to help local stations target advertisers who will sponsor particular Web pages and broadcast segments,” said Randa Minkarah, Fisher’s SVP of  business development.

“This unique multi-platform solution provides media groups, especially those with non-news stations, a path to immediately enhance their online content,” said Troy McGuire, Fisher’s VP of digital content.

“Given the increasing demand for lifestyle news and information, we believe our new digital content distribution and monetization platform will be attractive to stations that are looking to expand their digital portfolios.”

BRAND CONNECTIONS

The Daily Buzz is actually owned by another station group, Acme Communications. But last spring Fisher took over the production of the show and its holds an option to buy it.

Now is HD, the show just entered in ninth season, reaching 60% of U.S. TV homes in 165 markets.

DataSphere, which is working with Fisher in the rollout of scores of hyperlocal sites in its TV and radio markets, will build, host and sell the Web components of the lifestyle content.

The video content for Buzz Brands is being produced at The Daily Buzz production facilities on Full Sail University’s Orlando campus.

The first “vertical,” slated to launch in October, is GalTime, which will be supported by a host of national content providers.

Fisher is launching GalTime on the redesigned website of its Seattle AC radio station, KPLZ.


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