The struggling broadcast station group/network signs its second studio library deal in as many weeks. Warner Bros. came first.
Determined to boost the ratings of its sagging i broadcast network, Ion Media announced today that it has acquired the rights to air a large selection of classic TV shows and motion pictures from Sony Pictures Television.
Ion will use the programming to improve the lineup of i, an “independent” broadcast network that is carried exclusively on Ion’s owned and operated stations. Ion now offers infomercials in most dayparts.
Under the terms of the agreement, Ion will have access to many of Sony’s most popular TV series from the last three decades, including Charlie’s Angels, Starsky & Hutch, The Partridge Family, The Monkees and Silver Spoons.
In addition, titles from Sony’s extensive library of theatrical films will be available to Ion, including A River Runs Through It, Oliver!, Bram Stoker’s Dracula and Short Circuit.
“We are pleased to have access to Sony’s diverse collection of movies and classic TV showsÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Stacey Nagel Galper, Ion’s senior vice president of programming and strategic planning. “We will begin scheduling the Sony movies on i this month, with plans to launch the television series in August.”
Ion announced a similar deal with Warner Bros. last week.