The deal puts the music diginet into an additional 2.5 million homes in Bakersfield, Calif.; Denver and San Diego. Counting the three McGraw-Hill stations, the network now claims coverage of 35% of U.S. TV homes in 57 markets.
Cool TV is getting picked up by the three of the four McGraw-Hill TV stations — KERO Bakersfield, Calif.; KGTV San Diego; and flagship KMGH Denver, it was announced today by Cool Music Network, the diginet’s parent company.
With the addition of the three stations’ 2.8 million homes, the network will soon have a reach of more than 40 million homes or about 35% of the total U.S. TV homes.
Cool TV describes itself as a “hyper-localized and customizable music channel” that reflects the tastes of its affiliates’ markets. The network’s library includes music videos as well as conceptual videos, live concerts and interviews.
“These are great cities for TheCoolTV,” said Cool Music Network CEO Joe Comparato in a prepared statement. “Our short-form programming style is a perfect match for the multi-cast spectrum.”
The networks’ other three affiliate groups are the Sinclair Broadcast Group (33 markets and 23 million homes), the Journal Broadcast Group (nine markets and for million homes) and LIN Media (11 markets and six million homes).