Former member of the Independent Task Force on Television Measurement joins communications department.
Nielsen Media Research today announced that Karen Watson has been named senior vice president, communications for Nielsen and VNU’s Media Measurement and Information (MMI) Group.
Watson is responsible for overseeing the day-to-day functions of the Communications Department with particular emphasis on overall press relations, external communications, marketing support and communication to clients. She reports to Jack Loftus, chief communications officer, and is based in New York.
“Nielsen and MMI are responding to the dramatic changes in the way people watch television by providing a wider array of media measurement services than ever before,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Susan D. Whiting, president and CEO of Nielsen Media Research. “At this important transitional period, it is important that we communicate extensively with clients, the media and the public. Karen Watson is a savvy strategist and a talented communicator. She understands our business from her service on the Independent Task Force on Television Measurement and is a tremendous addition to our team.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
Watson has more than 25 years of experience in media relations, marketing, public affairs and government relations. In 2005, she served on The Independent Task Force on Television Measurement, which recommended to Nielsen Media Research a number of improvements in its measurement services, including recruitment, communications and diversity initiatives.
She was vice president, government relations at Echostar Satellite from 1996 to2005. In that role, she opened Echostar’s Washington, D.C., office and was responsible for the development and implementation of legislative and regulatory strategy. She also represented Echostar in the Congress, the Executive Branch and regulatory agencies. She directed the company’s grassroots campaigns, media and public relations activities.
Before Echostar, Watson was director of the Office of Public Affairs for the FCC from 1994 to 1996. In that capacity, she directed all media relations, public outreach and responses to public inquiries.
Before that, she was deputy project director at WGBH Boston from 1992-94, for the production of the primetime PBS series Africans in America. Before that, she served as press secretary for the Select Committee on Narcotics Abuse and Control of the U.S. House of Representatives, and also held various roles in news and public affairs for Public Broadcasting Service, National Public Radio, and The MacNeil/Lehrer Report.