KAUT plays to Oklahoma's huge population of active military personnel, their families and retirees by including programming based on their interests and conservative sensibility.
Patriotism Key To KAUT Rebranding
Oklahoma City’s KAUT-TV is wrapping itself in the flag as it rebrands itself as Freedom 43 on April 11. “Freedom 43 TV is for all Oklahomans who believe in faith, freedom and patriotism,” explained Jim Boyer, president and GM of the Local TV-owned KFOR-TV and KAUT-TV duopoly. “We will be using our on-air talents and abilities to salute those who proudly serve in our military, those who have served in the past, their families and friends, and those who respect their achievements.”
KAUT will continue to air My Network programming in prime time and shows like How I Met Your Mother and Friends in daytime. And M*A*S*H continues at 10:30 PM. But the station has redesigned its 7 AM and 9 PM newscasts so that they focus on local commentary “and new franchise reports that appeal to our patriotic and conservative viewers,” said Mary Ann Eckstein, SVP/news director. As part of that, there will be weather reports from areas of the world where Oklahomans serving in the military are stationed.
Oklahoma has more than 50,000 active and reserve military personnel, with almost as many civilians employed by the military. It is also the No. 2 ranked destination for military retirees, according to the station.