NAB 2011

Ross Video Boasts Its New Carbonite Switcher

Ross Video is at the NAB Show with lots of new products, many aimed at mid-market and mid-size operators, as best evidenced by its new Carbonite switcher.

The Carbonite offers the same processing used in its Vision Octane and comes in a 16 or 24 input chassis. Carbonite 1, for $22.995, is a robust 1MLE panel with 16 direct access source buttons and direct access to two full MLE’s.

Carbonite 2, at $39,995, features 24 direct access buttons, full mnemonics, PanelGlow, 3 axis joystick and Ross faders.

Those are price points Ross thinks will find a receptive market. “We are going to sell dozens of these,” deadpanned DavidRoss, the CEO. “Well, more than dozens of these.”

Ross says revenues are up 50% year over year and the company has grown to 383 employees, unusual for a firm that was built without venture capital investors and is still privately owned.


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