With the addition of ShootingStar’s WZMY-TV in the fifth-largest market, the Fox’s telenovela-driven MNT is now cleared in 94% of the country.
My Network TV filled a big hole in its affiliate lineup today, signing ShootingStar Broadcasting’s WZMY-TV in Boston, the nation’s fifth largest TV market with 2.4 million TV homes (2.2% of all TV homes).
With the addition of WZMY, the telenovela-based MNT has now cleared 94% of the country.
The affiliate agreement settles a trademark dispute between ShootingStar and Fox over the My TV moniker. ShootingStar began using it long before Fox conceived of MNT earlier this year to provide programming to stations orphaned by the merger of UPN and The WB.
“We created My TV to provide our viewers with a unique program experience and the My Network TV programming strategy has been a successful genre worldwide. We see this as the perfect marriage of the best of local and new, exciting national programming in primetime,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Diane Sutter, president/CEO of ShootingStar Broadcasting. “My Network TV will be supported with powerful branding and marketing initiatives that tie-in locally providing benefit to our viewers. Fox has a long history of successful network launches with the Fox Network, FX and Fox News Channel. We look forward to being their partner in the Boston market.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
WZMY will broadcast the 12 hours of weekly MNT programming Monday through Saturday. The network will launch with the new scripted primetime dramas produced by Twentieth Television, Desire and Fashion House, airing respectively at 8 p.m and 9 p.m.The hour-long programs will be structured in a 65-episode story arc stripped Monday through Friday for 13 weeks, providing original programming 52 weeks a year. Every Saturday, re-cap episodes highlighting the two programs’ previous week’s storylines will air.
Regarding the announcement, Jack Abernethy, CEO of Fox Television Stations, stated, “WZMY-TV has clearly demonstrated that they understand station marketing. We’re thrilled to be working with WZMY-TV to bring My Network TV to Boston.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â