The TV group owner will carry the proposed broadcast network for African Americans in Indianapolis, Hartford-New Haven, Norfolk, Dayton and Mobile-Pensacola for a projected 50% clearance at launch this fall.
LIN TV Corp. will carry Bounce TV, the first over-the-air broadcast television network designed exclusively for African-American audiences, in five markets when the network launches this fall, it will be announced Tuesday. As part of the multi-year agreement, Bounce TV will be seen on LIN stations in Indianapolis (DMA 27); Hartford-New Haven, Conn. (DMA 30); Norfolk, Va. (DMA 43); Mobile, Ala.-Pensacola-Fla. (DMA 60); and Dayton, Ohio (DMA 62).
“We believe that launching Bounce TV utilizes our digital spectrum in a strategic and meaningful manner,” said LIN Media EVP Scott M. Blumenthal. “Bounce TV will be a great vehicle for our stations to serve this underserved audience while delivering the critical adult 25-54 African American demographic to our advertisers.”
The deal is the second major distribution agreement for the newly-announced Bounce TV, coming on the heels of the network’s foundation agreement with Raycom Media. Raycom stations will carry Bounce TV in 26 markets, including Cleveland-Akron, Ohio; Charlotte, N.C.; Cincinnati; West Palm Beach, Fla.; Birmingham, Ala.; Memphis; Louisville, Ky.; and Richmond, Va. Bounce TV said it expects to be in at least 50% of U.S. television households at launch with more distribution agreements to be announced shortly.
The Television Bureau of Advertising supports LIN TV’s decision to carry Bounce TV. “In carrying Bounce TV, LIN TV is giving their local stations and their advertisers the ability to serve and reach the underserved African-American television viewer in a very targeted and efficient manner,” said TVB President Steve Lanzano.
Bounce TV will target African Americans primarily between 25 and 54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV will air 24 hours a day, seven days a week as a digital terrestrial network designed for carriage on TV stations’ subchannels. The network’s founding group is led by Martin Luther King III, Ambassador Andrew Young and Andrew “Bo” Young III, Rob Hardy and Will Packer, co-founders of Rainforest Films, an African-American production company.
Bounce TV just acquired the television rights to more than 400 African American-skewing motion pictures in four individual, multi-year licensing agreements. Live sports and events will be part of the Bounce TV schedule and the network also has a multi-year rights agreement with Urban Sports Entertainment Group (USEG) to televise both football and basketball games from the nation’s largest African American athletic conference, the Central Intercollegiate Athletic Association (CIAA.)