Telco Develops Syndie Offerings With Rasmussen
Telco Productions Inc. has partnered with national pollster Scott Rasmussen and his electronic media company, Rasmussen Reports, to develop news programming for syndication. Telco and Rasmussen’s first venture is a one-minute polling analysis vignette produced specifically for local newscasts. The project will draw upon Rasmussen Reports independent public opinion polling data on the latest political, business and lifestyle issues.
“We are excited about bringing Scott’s expertise and polling analysis to national syndication. I feel these vignettes will add a special dimension to any newscast, giving local viewers a timely reading of public opinion on a variety of topical issues,” said Alex Paen, president of Telco Productions. “The vignettes are offered on a barter basis, with a 15-second national sponsor to be aired in the nearest commercial break block,” he added.
Telco Productions currently has 11 shows in national syndication.