ABC’s Live Well Signs Up 9 Scripps Stations

With the addition of the Scripps outlets that reach 10% of TV homes, the lifestyle channel has boosted its coverage to more than 40%. The channel counts 16 other affiliates: eight ABC-owned, five Belo, two Lilly Broadcasting and one LKK Group.

Live Well Network, ABC’s lifestyle multicasting channel, is extending its reach into another nine markets and an additional 10% of U.S. TV homes, having struck an affiliation deal with E.W. Scripps.

The nine markets: Detroit; Cleveland; Cincinnati; Phoenix; Tampa; Baltimore; Kansas City, Mo.; West Palm Beach, Fla.; and Tulsa, Okla. The first six carry ABC on their main channels; the latter three, NBC.

The Scripps stations join 16 other Live Well affiliates — eight ABC-owned, five from Belo Corp., two from Lilly Broadcasting and one from LKK Group. Altogether, the network coverage now exceeds 40%.

Live Well expects additional affiliation agreements to be announced shortly.

“Scripps creates vibrant, multiplatform marketplaces for advertisers by delivering large and engaged audiences that are attracted to our high-quality programming,” said Brian Lawlor, SVP of the Scripps television division. “Live Well Network reinforces our commitment to meaningful content with its compelling array of original TV series about beauty, fashion, health, home, personal finance and other lifestyle topics.”

Rebecca Campbell, president of the ABC Owned Television Stations Group, commented: “As Live Well Network’s momentum continues to build in local markets, we’re pleased to welcome the nine Scripps stations as our latest affiliates. We look forward to working closely with these community-spirited stations committed to providing top quality programming that is attractive to local advertisers.” 

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Comments (2)

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Roger Lyons says:

May 26, 2011 at 8:00 pm

Is there ANY demand for the Live Well subchannel? I see people asking for classic TV (RTV/Me-TV) and music (TheCoolTV), but do Belo, Scripps, and ABC really think there are people who really want to watch third-rate lifestyle programming?

    Wagner Pereira says:

    May 27, 2011 at 12:06 am

    So by your post, you must think they knowingly believe its an absolute black hole to dump money into. I guess you also believe that they cut back ABC 25% of the ABC News Staff last year (a profitable department) to pour the money into this black hole that they believe no one wants to see? And KABC paid how much to take Dr Oz from Fox in the Fall? Interesting concept, but most in Broadcasting do not happen to share your views of the way ABC/Disney works, specifically pissing money away in areas they think “no one really want to watch”.


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