DMA 93

ABC’s Live Well Picks Up 26th Multicast Affil

With the addition of Quincy Newspapers' WSJV South Bend-Elkhart, Ind., the multicasting channel featuring lifestyle programming now counts 26 outlets and reaches 40% of U.S. TV homes.

Live Well Network, the ABC Owned Television Stations’ multicast channel, has picked up another affiliate: Quincy Newspapers’ Fox affiliate in South Bend-Elkhart, Ind. (D

WSJV joins 25 other affiliates — eight ABC-owned, nine from Scripps, five from Belo Corp., two from Lilly Broadcasting and one from LKK Group — and extends the channel’s reach to 40% of U.S. television households.

“Adding the Live Well Network was an easy choice for us,” said Heather Stewart, program manager at WSJV. “The Live Well Network’s programming expands our lineup and offers our viewers new and innovative programming that spotlights the latest in home, fashion and overall lifestyle.”

Peggy Allen, VP programming, Live Well Network, said:  “WSJV/Fox 28’s popular news and programming attract strong local advertisers, who will appreciate the Live Well Network’s fresh and original content, passionate hosts and compelling storytelling.”

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