The new broadcast network targeted to African Americans adds KHOU Houston and announces it will launch Sept. 26 at noon ET.
Martin Luther King III and Ambassador Andrew Young announced today that Bounce TV, the over-the-air television network for African-American audiences, will debut on Monday, Sept. 26, at noon ET.
“Sept. 26 will be an important milestone as we launch the first-ever independently owned and operated broadcast television network featuring African Americans,” said King.
“Beginning Sept. 26, our network will deliver free programming for our vastly under-served community and be accessible free, to all homes,” added Young. “We look forward to Bounce TV entertaining African-American viewers, and frankly all Americans, for many years to come.”
King and Young are part of Bounce TV’s founding group and board of directors. Bounce TV is majority owned and operated by African Americans.
The nascent network also announced that it will be seen on Belo Corp.’s KHOU Houston, the eighth-largest African-American market in the country. “Bounce TV is perfect for Houston,” commented KHOU President-GM Susan McEldoon. “It will provide unique alternative programming for our large African-American audience.”
Bounce TV will target African Americans primarily between the ages of 25 and 54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. The network will be seen in Houston, Cleveland-Akron, Charlotte, Cincinnati, Indianapolis, Hartford-New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, among other markets. Bounce TV will air 24 hours a day, seven days a week as a digital terrestrial network designed for carriage on TV stations’ multicast channels.