Telemundo Boosts Local News, Public Affairs

The addition of 1,000 hours-plus of local programming in Los Angeles, New York, Miami, Houston, Chicago, Dallas, Phoenix and Puerto Rico is targeted to be complete by January. It’s also introducing HD news production.

The Telemundo Station Group today announced that it will increase local news and public affairs programming at the stations by more than 25% in an expansion initiative to be completed by January 2012.

The initiative will involve the launch of morning news programs in Los Angeles and Houston; local weekend news programs in New York, Dallas, and Puerto Rico; weekday news programs in Denver; and local public affairs programs in Los Angeles, New York, Miami, Houston, Chicago, Dallas, Phoenix and Puerto Rico.

These programs, all of which will be launched by the end of January 2012, will contribute more than 1,000 hours of additional news and public affairs offerings at the stations.

In addition to the programming expansion, the Telemundo Station Group is making a multi-million dollar investment in upgrading local technical infrastructure at its top Hispanic market stations to give them local high-definition news production capability.

“This expansion of local news and public affairs programming at the Telemundo owned stations reinforces our commitment to the communities we serve,” said Ronald J. Gordon, president, Telemundo Station Group. “A focus on local service has been an ongoing priority at Telemundo, and we have made significant investments to enhance our local news programming, resulting in substantial ratings growth in our markets. The launch of more than one thousand additional hours of news and public affairs programming, coupled with an upgrade of the stations’ technical infrastructure, demonstrate our commitment to localism.”

The launch schedule for the new programming is as follows:

BRAND CONNECTIONS

As of Monday, June 13, Buenos Dias Los Angeles returned to KVEA at 6 a.m., anchored by Victor Cordero (“The Paparrush”) and Elva Saray. The new hour-long program, which airs Monday through Friday, offers the latest local, national and world news, as well as weather and traffic reports, and features special segments tailored to the specific interests of Southern California’s Hispanic viewers.

Starting in September 2011, Telemundo will launch new public affairs programs in eight markets. These locally produced programs will air monthly in Los Angeles, New York, Miami, Houston, Chicago, Dallas and Phoenix and weekly in Puerto Rico. These programs are designed to help audiences understand the key role played by Latinos in our country and, as the 2012 election season approaches, will underscore the importance of Latino participation in our nation’s political process.

In October 2011, KDEN Denver will launch new 30-minute locally produced newscasts airing at 6 and 11p.m. Monday through Friday. The format will focus on local news, sports, weather and community news of particular interest to the Latino community in Denver.

By January, 2012, KTMD Houston will launch a local version of Buenos Dias Houston featuring a format modeled on Buenos Dias Los Angeles, including local, national and world news, weather and traffic reports and special segments tailored to the unique interests of Houston’s Latino community.

By January, 2012, new 30-minute local editions of weekend news will launch in New York (WNJU), Dallas (KXTX), Houston (KTMD), and San Juan, P.R. (WKAQ). These weekend news programs will air at 6 and 11p.m. on Saturdays and Sundays and will offer local news, weather and sports.


Comments (2)

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Mike Henry says:

August 8, 2011 at 6:38 pm

KDEN, KTMD and KXTX serve markets located in the Mountain and Central time zones, and networks in the Eastern time zone air at the same time one hour behind in the Central time zone; therefore, those stations’ newscasts would air at 5 and 10 p.m., not 6 and 11.

    Mike Henry says:

    August 8, 2011 at 6:39 pm

    Ammend: “networks in the Eastern time zone air at the same time one hour behind in the Central time zone, and the opposite fashion with the Pacific and Mountain zones.”


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