George Carens named President of Kantar Media Intelligence North America; Steve Davis becomes president of Kantar Media SRDS; and David Hamric is tapped as GM of Marx, a Kantar Media solution.
Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, today named George Carens president of Kantar Media Intelligence North America and Steve Davis president of Kantar Media SRDS. Additionally, David Hamric has been named general manager of Marx, a Kantar Media solution. The announcements are effective immediately.
Carens previously was president of Kantar Media SRDS and Kantar Media Healthcare. He will be based in New York and replaces Mark Nesbitt, who has left the company. Kantar Media Intelligence provides strategic advertising intelligence to advertisers, advertising agencies and media properties.
Prior to Kantar Media’s acquisition of SRDS in 2008, Carens held various management, marketing strategy and business development positions with the Nielsen Co. Carens joined SRDS from AT&T where he held product management roles in its Ameritech Advertising Services division.
Davis was previously SVP of sales and client service at Kantar Media SRDS. In addition to serving as president, he will also oversee Kantar Media Healthcare which includes Kantar Media Professional Health and Kantar Media’s MARS Consumer Healthcare. SRDS is a search engine for media opportunities, rates and contact data for magazines, digital media, newspapers, television, direct marketing, out-of-home and radio. Kantar Media Healthcare helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory.
Prior to joining Kantar Media, Davis was VP/group publisher for SRDS at The Nielsen Co., where he was responsible for overseeing all advertising revenue and the vertical integration of SRDS, and Adweek Media sales teams. He was also VP of sales for PERQ/HCI (now Kantar Media Professional Health).
Hamric will assume responsibility for Marx, a Kantar Media solution, as GM and be based in the company’s Minneapolis office. Marx supplies competitive consumer promotion information and provides digital and census-level free standing insert (FSI) coupon tracking information.
Hamric had been EVP of the Nielsen Co. until 2000 and previously was director of industry specific databases for Dun and Bradstreet.