It taps George Kliavkoff from Major League Baseball to oversee growing broadband, wireless, portals and other digital operations.
George Kliavkoff, Major League Baseball Advance Media’s executive vice president, business, today was named NBC Universal’s first chief digital officer.
Reporting to Beth Comstock, president, NBC Universal Digital Media and Market Development, Kliavkoff will be responsible for furthering the company’s digital media strategy and developing new business models and markets. He will also oversee the operations of new broadband and wireless efforts as well as digital innovation and product development, portal and partner relationships, and the Digital Studios, which produces unique, original and interactive content for all digital platforms. Kliavkoff starts his new job in September and will be based in New York at NBC Universal headquarters.
“George has extensive experience in both growing online and wireless businesses and in the creation and distribution of digital products and services,” said Comstock. “As our chief digital officer, he will be instrumental in helping our company define the future and grow new digital businesses into significant money-making operations.”
As MLBAM’s executive vice president, business, Kliavkoff was responsible for MLBAM’s new media licensing business and for all business development related to baseball’s interactive media unit. His responsibilities included licensing all technology necessary to build and maintain the online and IP-delivered assets of MLB and its 30 baseball clubs and securing tactical and strategic partnerships with dozens of companies in the interactive media space including Comcast, Road Runner, Charter, Cablevision, AT&T, SBC, Cox, Verizon, Cingular, Sprint, MSN, AOL, Google, Ask.com, Yahoo, Sony, Electronic Arts, 2K Games, Massive, JamDat, THQ and MediaFLO. Kliavkoff ran MLB’s wireless, IPTV, VOD, Set Top Box and PC Internet licensing and retail businesses. Kliavkoff also oversaw MLBAM’s search strategy and its games (console, Internet, mobile and fantasy) licensing programs.