The former president of Twentieth Television will report to Tribune Broadcasting CEO Nils Larsen.
Tribune Broadcasting announced today that veteran media executive Bob Cook will serve as a strategic adviser, reporting to the division’s CEO and president, Nils Larsen. Cook will work with the division’s management team in a variety of areas, including strengthening and expanding its sales efforts, developing and distributing original programming, and generally advancing the company’s businesses.
“Bob brings not only a long and distinguished record of accomplishment, he also brings a fresh perspective and a variety of new and interesting ideas about where the industry is heading and how we should position our broadcast operations for long-term success,” said Larsen. “I’m excited to have Bob join our team and I look forward to working with him.”
Through his advisory company MBN Inc., Cook works with top-tier entertainment companies to help market to and acquire content for broadcast and cable networks, local TV stations, emerging digital channels, and advertising agencies. Before establishing MBN, for nearly a decade Cook was president of Twentieth Television, the syndication sales/production arm for News Corp.’s broadcast and cable operations at Fox Television.
During his career Cook has launched or spearheaded sales and marketing efforts of approximately 140 television programs comprising first-run syndication, network, off-network syndication and motion pictures, as well as TV programs including Family Guy, How I Met Your Mother, Married With Children, The Practice, Hollywood Squares, COPS, America’s Most Wanted, King of the Hill, Wheel of Fortune, Jeopardy and the three most successful off-net series in syndication history: Seinfeld, Everybody Loves Raymond and The Simpsons.