Seeking greater coverage and the ability to telecast in HD, the four-year-old sports channel is making the switch from over-the-air multicast to cable and satellite for distribution.
Universal Sports, the four-year-old multicast channel of NBC Sports and InterMedia Partners, has decided to take its lineup of Olympics-style sports to cable and satellite, the company announced today.
The switch from multicast to cable/satellite distribution will begin in earnest in January tied to a new “I Want Universal Sports” marketing campaign.
“We have demonstrated the extraordinary value of our content and brand, and our new business model will allow us to recognize that value while helping our distribution partners to grow their high-definition video and digital businesses,” said CEO David Sternberg in a prepared statement.
Universal Sports is already a hybrid, having launched on DirecTV nationwide in July. It said it is in “advanced discussions” with other multichannel operators.
In July, Universal Sports told TVNewsCheck it had cleared 34% of TV homes as a multicast channel on stations owned by NBC, Gannett, Tribune and Belo.