National promotions and affiliate marketing are combined under EVP Laurel Bernard; on-air promotions and creative combined under EVP Brian Dollenmayer; communications and creative services combined under EVP Shannon Ryan. In addition, George Oswald, Jason Clark, Michelle Garry and Tomiko Iwata are also promoted.
Fox Broadcasting Co. President of Marketing & Communications Joe Earley on Thursday announced a restructuring of the network’s marketing and communications functions. Beginning immediately, the following executive vice presidents and newly-formed teams will report to Earley:
Laurel Bernard has been promoted to EVP of marketing. In addition to her current oversight of the network’s national media, on-air planning and national promotions teams, Bernard will also lead Fox’s affiliate marketing and multi-platform distribution marketing efforts. As part of this new team structure, Michelle Garry has been elevated to SVP, multi-platform distribution marketing, and will join SVP of Affiliate Marketing Nick Belperio, VP of National Media Emily King and VP of On-Air Planning Shawn Mills as Bernard’s senior lieutenants. Bernard previously was SVP, Marketing, for Fox Broadcasting Co.
Brian Dollenmayer has been promoted to EVP of on-air promotions and marketing operations. He will be responsible for the creative vision and operations behind all of the on-air and radio promotional campaigns that support Fox’s new and returning series. SVP of On-Air Promotion Operations Steven Weinheimer will report to Dollenmayer. Dollenmayer previously was SVP, on-air promotion and creative marketing.
Shannon Ryan has been promoted to EVP of marketing and communications. In this role, she will drive the network’s earned media strategy and grassroots marketing efforts, and will oversee Fox’s publicity and corporate communications and creative services teams. Shannon Ryan previously was SVP, publicity and corporate communications. Reporting to Ryan, George Oswald has been elevated to EVP, creative services group and executive producer, special projects and Jason Clark has been promoted to SVP of publicity and corporate communications. In addition, Tomiko Iwata, who reports to Oswald, has been promoted to SVP, creative services group.