WPBT Expands Use of Pixel Power Graphics
PBS member WPBT Miami (DMA 16) has expanded its use of Pixel Power graphics systems in its TV production and master control infrastructure. Pixel Power Clarity systems deliver graphics for long-running, nationally-distributed shows including Star Gazer, produced by WPBT, and Nightly Business Report for which WPBT supplies production facilities to NBR Worldwide.
Clarity systems also support the station’s numerous live productions. Pixel Power LogoVision in WPBT master control is enabling the station to automate its branding and plays a key role during the station’s pledge drives.
“Pixel Power has been a trusted part of WPBT’s operations for years and we continue to rely on them to enable us to achieve a high caliber graphics look even during challenging times,” said WPBT Director of Engineering Gene Talley.” Today, we are using Clarity and LogoVision as we make a strong push to automate graphics operations.”
Automation takes many forms at WPBT. Pixel Power LogoVision is used for master control branding and snipes. The station also takes advantage of the system’s flexible data integration to deliver specialty graphics to air. By giving the system access to spreadsheets and databases on the station’s network, continuously updated branding graphics and promos can be created using templates that require no operator intervention.