NBC Reinvents Nonstop As National Diginet

Rather than a series of individual regional and local multicast channels, NBC Owned Television Stations is now going with a single national network with a mix of national and local programming. Veteran local news executive Meredith McGinn is charged with developing programming and seeking affiliates in markets beyond the 10 of the NBC O&Os.

NBC Owned Television Stations today unveiled a new strategy for its seven local Nonstop multicast channels, announcing that it would roll them up into a single national network — Nonstop Network — with a mix of national and local programming and seek affiliates beyond the 10 DMAs in which it now has stations.

The station group also appointed Meredith McGinn to run the network as VP of multi-station local programming.

In her role, McGinn will develop national programming to complement the existing local news and lifestyle content and work to secure “station partners” in other markets. McGinn will report to Greg Scholl, president of local integrated media.

“Throughout her career, Meredith has consistently delivered strong, compelling and informative content to viewers across many platforms,” said Scholl. “She was instrumental both in the launch of our first Nonstop channel in New York more than two years ago and the subsequent roll out of new channels in eight additional markets.”

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Additionally, Marni Kupfer has been promoted to VP of lifestyle production; she will produce programs for the network and report to McGinn.

NBC’s seven local or regional Nonstop channels cover all of the NBC O&O markets except Hartford, Conn. With the change in strategy, WVIT Hartford will launch the Nonstop Network.

BRAND CONNECTIONS

The move puts NBC in direct competition with ABC Owned Television Stations, whose Live Well multicast network with similar lifestyle programming is seeking affiliates in every market.

McGinn was formerly director of news and content at flagship WNBC New York, where she was responsible for overseeing news for the station’s broadcast channel and online site as well programming for its New York Nonstop digital channel, which she helped launch in 2009.

In this position, she spearheaded the creation of programming that included Talk Stoop with Cat Greenleaf, which appears on New York Nonstop.

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Before joining WNBC, McGinn worked as a senior producer at MSNBC from 2003 to 2006, where she primarily focused on live weekday morning and breaking news coverage.

Previously, McGinn spent nearly a decade in news management at the Fox station group in New York and Philadelphia.

McGinn graduated with a BA from Temple University.

Kupfer has worked at NBC Owned Television Stations for the past four years, helping to launch Open House in 2007 and serving as executive producer of the show and its spin-off series George to the Rescue for the past three years. The shows are appear on WNBC’s main channel.

Before joining NBC, Kupfer worked as a producer for MTV Networks from 2003 to 2006, where she helped launch and produce original content for mtvU, MTV’s College Network.

Kupfer graduated with a BA from the University of Central Florida in Orlando, where she also spent time working in production for Nickelodeon Studios.


Comments (9)

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len Kubas says:

November 3, 2011 at 1:11 pm

So, the plan has changed in just the last three days. Must be fun to work in a fire! ready! aim! environment. Just on Monday, they announced that all the stations would get their own Nonstop channels, and “just” the three California stations would share one. Maybe the next step will be to combine Nonstop with Al-Jazeera English’s live streams?

Christina Perez says:

November 3, 2011 at 1:49 pm

There is no free, over the air broadcast TV all-news channel. Back in the ’90s, there was “America One,” I think it was called. It is a stroke of brilliance to offer an all-newser with half-hour real-time updates at a time when many young people are CUTTING THE CABLE (and satellite) to depend on OTA broadcast TV with internet streaming filling the gap. I can’d understand why PBS hasn’t filled this void; a 24-hour noncommercial newschannel would guarantee the future of PBS. CBS News, too, would benefit from doing an all-news diginet.

    Christina Perez says:

    November 3, 2011 at 1:57 pm

    Also, as mobile DTV catches on (hand-held sets like RCA’s new line and ATSC m/h chips in cellphones) there will be a huge demand for a 24-hour newschannel accessible for free on these mobile TV devices. Again, NBC is being smart and leaving nets like PBS and CBS in the dust — IF they include live news updates in their format, as do the international news channels like France 24, Russia Today, and, yes, Al Jeezera.

    kendra campbell says:

    November 3, 2011 at 2:23 pm

    Philly – You don’t “understand why PBS hasn’t rolled out a 24 hour news channel? Well…let’s see… Perhaps because it would cost a minimum of $100 million a year. Just where exactly would that come from?

    Christina Perez says:

    November 3, 2011 at 4:59 pm

    ItStick a camera in NPR on the hour, V.O. video footage, put cameras on popular NPR call in hosts/guests, fill out content with reports from News Hour and other news shows, contributions from affiliates… Where there’s a will, and some creativity, there’s a way. They haven’t even tried.

none none says:

November 3, 2011 at 1:49 pm

Maybe they should put Nonstop on the main channel and give the poor peacock a rest?

    len Kubas says:

    November 3, 2011 at 4:09 pm

    Just as long as they still air “Whitney”, “Prime Suspect” and “Law & Order: SVU” because there are at least three watchable shows on NBC.

Mike Henry says:

November 3, 2011 at 1:52 pm

If they’re going to sign affiliates for the NBC Nonstop Network, they should sign NBC affiliates that are about to lose Universal Sports, since that network is transitioning to a cable/satellite-only network at the start of next year. Thet should also phase out NBC Plus (the restructured version of the now-defunct NBC Weather Plus, that features rotating weather graphics and local weather updates) and sign NBC affiliates who carry that service. That should be somewhere between 40-60% national clearance, right there.


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