Former Univision account exec Michael McAlone is tapped to lead sales efforts at Telemundo’s Houston O&O.
Telemundo Media announced today that Michael McAlone has been named vice president of sales for KTMD, its O&O in Houston (DMA 10), effective immediately. McAlone will report to Roel Medina, the station’s president-GM.
McAlone joins Telemundo from Univision, where he was a senior account executive for nearly 11 years. In his new role as VP, McAlone will oversee KTMD’s sales team, focusing on business development and generating new revenue opportunities from new technology and growing TV markets for the station.
He will collaborate with agencies, advertisers and leading marketers to create innovative solutions to connect with Hispanic consumers and viewers. In addition, McAlone will work closely with other KTMD departments including news, digital and creative services to promote revenue and increased profitability across various platforms, both locally and nationally, the station said.
Prior to his post at Univision, McAlone was the VP, Southwest region, at Harrington, Righter & Parsons for five years, where he managed a sales team that generated revenue for 45 television affiliates, including NBC Owned and Operated stations.
McAlone began his media sales career in 1990 as an account executive at MMT Sales Inc. He holds a Bachelor of Arts from the University of Missouri.