He takes over leadership of the Northwest Broadcasting’s Fox affiliates in Spokane and Yakima, Wash., joing from Sainte Partners in Modesto, Calif.
Doug Holroyd has joined Northwest Broadcasting as general manager of its Washington state Fox affiliates KAYU Spokane (DMA 73) and KFFX/KCYU-LD Yakima (DMA 123).
Holroyd comes to Northwest Broadcasting from Sainte Partners II L.P., for which he managed stations in Chico-Redding and Eureka, Calif., and Medford-Klamath, Ore.
While managing the Fox affiliates owned by Sainte Partners II L.P., Holroyd’s stations received Fox affiliate of the year, Fox fastest market share growth awards as well as being a part of the Fox No. 1 Club for the last 13 years.
“Once Doug surfaced as a candidate for our GM position for these stations, he very quickly rose to the top of the list of candidates,” said Jon Rand, Northwest Broadcasting VP-COO. “He has been running stations that are operated similarly to Northwest properties.”