Building upon a recent CTAM study showing that 24% of women are watching more VOD than they did six months ago—on the average of 28 hours per month—Lifetime Television is launching its first VOD service, featuring a programming mix of full length episodes and special featurettes, to approximately 10 million Comcast Cable subscribers beginning Tuesday, […]
Building upon a recent CTAM study showing that 24% of women are watching more VOD than they did six months ago—on the average of 28 hours per month—Lifetime Television is launching its first VOD service, featuring a programming mix of full length episodes and special featurettes, to approximately 10 million Comcast Cable subscribers beginning Tuesday, Aug. 22, it was announced today by Louise Henry Bryson, president, distribution and affiliate business development, Lifetime Entertainment Services.
“We’re delighted to partner with Comcast, who has been one of the industry leaders in providing a wide range of entertainment platforms for their customers,” Bryson said. “Our launch coincides with the rollout of many new Lifetime series and we’ve decided to make this next generation of Lifetime programming the centerpiece of our Lifetime On Demand service to give viewers another vehicle for discovering and enjoying our some of our new programming,” she added.
“Viewers enjoy Lifetime’s compelling programming, and we’re pleased that they’ll be able to discover and watch some of the network’s new and exciting shows on their schedule with Comcast On Demand,” said Page Thompson, Comcast senior vice president and general manager of video services. “Video on demand is a great way for programmers to build awareness and promote linear content while adding more value for viewers.”
Lifetime On Demand includes full-length episodes of new Lifetime series such as the comedy series Lovespring International and the reality show Cheerleader Nation, along with other series from the network’s large library, from Intimate Portrait and What Should You Do? to Speaking of Women’s Health. Lifetime also offers specially created short-form programming not shown on linear channels, relating to series such as Angela’s Eyes, Cheerleader Nation and Lovespring International.
Dedicated to using the power of the media to make a positive difference in women’s lives, the network says Lifetime VOD includes timely special advocacy sections, such as providing viewers with Intimate Portrait episodes examining women’s health issues during Breast Cancer Awareness Month in October.