Internet Broadcasting’s new marketing channels allow advertisers to reach growing mobile audiences and create two-way interactions to monetize traffic.
Internet Broadcasting (IB), a provider of digital publishing technology and services and a digital advertising agency, today introduced a new family of interactive mobile-marketing products that allow advertisers to offer text-based solutions for digital marketing campaigns.
IB Digital Agency’s mobile-marketing products let consumers respond to advertisers’ campaigns using SMS-based text messaging from their smartphones. These turnkey products, powered by TextingForward, are the latest addition to the IB Digital Agency’s suite of mobile solutions. As part of this integrated suite, the new mobile-marketing products can take full advantage of IB’s complementary offerings that streamline and automate the digital marketing cycle, including creative, trafficking, workflow and reporting.
The new products unveiled today include:
- Text-for-Info—This two-way SMS communication lets marketers reply to inbound texts with company information, specials and promotions. IB clients can include URLs, phone numbers and other pertinent information.
- Text-To-Win—IB clients can offer advertisers the ability to create random-drawing text-to-win mobile games (and register those mobile users). Services include picking a random winner and sending alerts to the winner and all runners-up.
- Mobile Coupon—IB advertisers can create mobile coupons that users can redeem straight from their phones.
- Capture Email—Viewers can opt-in to receive marketing information, newsletters and other ongoing communication from the advertiser.
“Today’s digital advertising strategies are predicated on the ability to reach and engage consumers wherever they are – in the home or on the go,” said Reed Varner, IB’s VP digital agency. “These innovative mobile solutions enable our clients’ advertisers and customers to interact on their terms, where and when it’s most convenient for them. In partnering with TextingForward, IB Digital Agency now has a tremendous addition to our suite of mobile-marketing and digital advertising solutions that enhance the effectiveness of digital campaigns and contribute to a higher overall ROI for advertisers.”
The IB mobile marketing products are available immediately from Internet Broadcasting. Pricing information is available upon request.