Children’s health and developmental content will be featured on the group’s 31 community portals.
Nexstar Broadcasting Group today expanded its relationship with The Kid’s Doctor to collaborate on the launch of real-time children’s health and developmental content to Nexstar’s 31 community portal websites and local lifestyle news programming.
The Kid’s Doctor addresses issues facing parents and children through video, feature articles and daily blog posts from medical professionals and journalists. In addition, The Kid’s Doctor offers users additional local lifestyle content including health and wellness; parenting and behavior; recipes ;and more.
The Kid’s Doctor, which went live on Tuesday, Jan. 31, hosts a weekly broadcast segment by pediatrician Dr. Sue Hubbard that is featured on select newscasts aired in Nexstar’s various markets and archived on the company’s community portal websites.
In addition to the video content, Nexstar’s community portals will also feature parenting articles organized by children’s developmental stages, making it easier for parents to access important real-time information and tools. Furthermore, Hubbard keeps parents informed by highlighting the latest medical information or featured topic on her daily blog, “Daily Dose.”
Parents will also gain access to an archive of recipes created by Chef Tom Fleming.
Dina Conte Schulz, president of The Kid’s Doctor stated, “Our goal is to offer parents the information they need to be successful parents through a child’s development cycle and provide tools and advice relevant to today’s on-the-go families. Working with Nexstar gives us a unique opportunity to reach a greater audience and allows us to brand ourselves as a trusted resource for parents.”