Commercial-free episodes of Prison Break and Vanished now available on fox.com, aol.com, google, yahoo!, msn, tvguide.com and ign.com.
Fox began stream free episodes of select series on dozens of Internet portals and Web sites today.
In what it termed a “unique marketing initiative,” episodes of Prison Break and Vanished are available at no charge and commercial-free to viewers across multiple portals and Web sites, including the network’s own Fox.com as well as AOL.com, Google Video, Yahoo!, TVGuide.com and IGN.com, among others.
“To launch our two big thrillers—Prison Break and Vanished—both of which have continuing storylines, it is critical to get viewers invested out of the gate,” said Chris Carlisle, Fox executive vice president, marketing. “Our strategy supplies as many opportunities as possible for viewers to sample the first few episodes across the Internet. Since the Internet is so communal, we also hope they will immediately buzz about them to their friends on-line,” Carlisle added.
More than 50 portals and Web sites will stream the first three episodes of Prison Break and the first three episodes of Vanished, which will be available online as early as the morning following their initial broadcasts on Fox. The episodes will be available for approximately one week—through 3 p.m. ET the afternoon of the next week’s broadcast. Prison Break and Vanished premiered last night.