In new market rankings, San Francisco passes Dallas-Fort Worth to become fifth-largest market, Phoenix moves up to 13th and Las Vegas gains five spots to 43rd, New Orleans falls 11 spots to 54th.
How many homes in the U.S. have television?
According to the new count from Nielsen Media Research, the only one that really matters, the answer is 111.4 million. That’s up 1.1% from 110.2 million last year.
The new Nielsen estimates, which are projected to Jan. 1, 2007, will be used for the entire 2006-2007 television season.
Nielsen today also reported many shifts in local market rankings based on TV homes, in large part because of more people migrating to the South and West, as well as a significant shift in post-Katrina New Orleans.
Nielsen’s estimate of viewers two years and olders increased 1.1% to 283.5 million.
The estimates reflect the continued impact of the baby boomer generation, which will reach ages 43 to 61 in 2007. One of the fastest growing demographic categories was persons age 55-64, which increased by 3.9%.
Echo Boomers/Generation Y (teens and 20’s) also experienced strong growth, with persons 18-24 increasing by 2%.
Nielsen’s “more notable” changes in the market rankings:
- New Orleans drops 11 places, from 43rd to 54th.
- Phoenix, which moved up one spot last year, moves up again this year to 13th.
- Miami-Ft. Lauderdale moves up to 16th.
- Orlando-Dayton Beach-Melbourne moves to 19th.
- Las Vegas moves up five spots to 43rd.
- Mobile-Pensacola moves up three spots to 59th.
- Baton Rouge moves up three spots to 93rd.
- Palm Springs moves up four spots to 149th.