Fundraising efforts by Colorado’s broadcasters, led by the Colorado Broadcasters Association, raises more than $220,000 in relief money.
A statewide effort on the part of Colorado’s radio and television broadcasters netted over $220,000 for victims of Colorado’s wildfires.
“Broadcasters have served dual roles in their communities during this wildfire season, providing urgent evacuation information to their listeners and viewers and then circling back with their resources to raise funds for those affected by the fires,” said Justin Sasso, president-CEO of the Colorado Broadcasters Association.
Last night’s efforts raised funds to support American Red Cross Disaster Relief efforts in Colorado and to benefit the Colorado Professional Fire Fighters Foundation.
Rocky Mountain PBS donated its studios, offices, 42 phones, 300 phone lines and its toll-free number.
The Colorado Broadcasters Association contributed $5,000 on behalf of Colorado’s radio and television stations, which was matched by an anonymous donor who provided up to $40,000 worth of matching donations throughout the night.