Broadcasters don’t have to apologize for demanding big retrans hikes or, like Hearst, be reticent about talking about them. They just have to justify them. It can be done. The numbers are on their side.They account for about 35% of all TV viewership, yet they received only 6.7% of the $30.9 billion that MVPDs will pay to all ad-supported programmers this year.
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