Ratings service adds the Spanish-language network to its NTI ratings service, effective today.
Azteca America and Nielsen Media Research announced today they have entered an agreement to include Azteca in Nielsen’s National People Meter ratings service, known as the National Television Index (NTI). With this agreement, which is effective today, Aug. 28, Azteca will be reported in the national ratings along with other Spanish-language and general market national broadcast networks.
Prior to this agreement, Azteca has been reported solely within the Nielsen Hispanic Television Index (NHTI) service. Azteca will maintain its current subscription to NHTI until September 2007, when the National People Meter (NPM) sample, upon which NTI is based, will become the sole sample for both English-language and Spanish-language media. The NPM sample, composed of approximately 10,000 households, is subscribed to by broadcast networks, cable networks, syndicators, advertisers and agencies across the country.
“Being reported within both NTI and NHTI gives us the best of both worlds,” said Azteca America Chairman Luis J. Echarte. “The Hispanic consumer is growing more sophisticated and desirable. Through this agreement with Nielsen, we will now be able to demonstrate clearly the power of our audience in comparison to not only our Spanish-Language competitors but the broader US marketplace as well.”
“We are delighted to have Azteca America join our roster of NTI networks.” said Sara Erichson, General Manager of Nielsen’s national services. “This is an important moment for Spanish language media and we look forward to working with them.”