Linda Yaccarino is promoted from president, cable entertainment and digital advertising sales and now oversees all ad sales and market strategy for the company’s broadcast, cable and digital properties.
NBCUniversal today announced that Linda Yaccarino has been promoted to president, advertising sales, NBCUniversal. In this role, she will oversee all ad sales and market strategy for the company’s broadcast, cable and digital properties. She will report to Steve Burke, NBCU CEO.
Yaccarino joined NBCUniversal in 2011 as president, cable entertainment and digital advertising sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo Media, E! Entertainment, Oxygen Media, Style, G4, Sprout, Chiller, Cloo and their respective digital platforms. Additionally, Yaccarino oversaw the sales efforts for NBC.com, AccessHollywood.com, NBCSports.com, NBCOlympics.com and GolfChannel.com and the stand alone digital businesses DailyCandy, Swirl, Fandango, iVillage and Television Without Pity.
Prior to joining NBCUniversal, Yaccarino was EVP-COO of Turner Entertainment ad sales and marketing and acquisitions. There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks, TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim.
Among her many industry honors, Yaccarino was recognized in 2011 by Adweek as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.” Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the board of the School of Communications.