Catherine Badalamente will lead the new unit and oversee all of the Washington Post Co. station group’s digital efforts.
Post-Newsweek Stations, the television broadcasting division of The Washington Post Co., has formed Post-Newsweek Digital, a digital media unit based in Detroit, to help support and grow this end of its business.
Catherine Badalamente has been named vice president of digital media for Post-Newsweek Stations. In her new role, Badalamente will oversee the hub and lead PNS’s collective digital efforts.
Badalamente joined WDIV as an account executive in 2000 and became director of new business development in 2006. She took over the station’s digital media role in 2009.
The development of online and mobile delivery of news and local content has grown enormously over the past few years and represents a significant part of PNS’s business. An early adopter of the web and mobile, Post–Newsweek stations currently average a combined 115 million page views and 10 million unique visitors per month
Emily Barr, president-CEO of Post–Newsweek Stations, said: “Catherine has worked tirelessly for the past several years as the director of digital media for our six stations, while serving simultaneously as director of business development at WDIV. She has done both jobs brilliantly and is exactly the right person to lead this effort.
Post–Newsweek Stations is the television broadcasting division of The Washington Post Co. PNS owns and operates six television stations: WDIV Detroit (NBC affiliate), KPRC Houston (NBC), WPLG Miami (ABC), WKMG Orlando, Fla. (CBS), KSAT San Antonio, Texas (ABC) and WJXT Jacksonville, Fla. (independent).