There is anxiety about the new network TV season, according to the WSJ. NBC, it says, has the most at stake, introducing seven new shows.
NBC has languished for years, writes Christopher S. Stewart in the Wall Street Journal’s preview of the new TV season beginning this week. The network owned now by Comcast has been relying heavily on The Voice as its big hit, but needs to find other ratings winners. To that end, NBC is launching seven new shows, the most of any network.
In all, the five broadcast networks — ABC, NBC, FOX, CBS and CW — are launching 21 new programs this season. Some have aired early in an effort to fly over all the noise, including Fox’s drama Mob Doctor and NBC’s Revolution. Nine of the new shows debut this week, WSJ notes, when Nielsen starts tracking ratings for the season.
From the ad-buying side, WSJ quotesTodd Gordon, U.S. director of MagnaGlobal, as saying “It’s a tough landscape to find a hit and break through these days.”
Comedy is big this season, with NBC in particular betting on laughs with four new comedies. But sitcom success is no sure thing. “Is there a Big Bang Theory or another Modern Family?” asked Brad Adgate, head researcher at Horizon Media.
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