After a successful Summer 2012 test on selected stations, Bethenny Frankel’s talker will go nationwide on the FOX Television Stations in 2013. Bethenny comes from Warner Bros. Television Group.
FOX Television Stations will launch Warner Bros. Television Group’s Bethenny in 2013, following a successful six-week test last summer on select FOX-owned stations. The national launch was announced by Frank Cicha, Senior Vice President of Programming, FOX Television Stations, and Ken Werner, President, Warner Bros. Domestic Television Distribution.
“This is what can happen if you put something different in daytime – the ratings prove it. Throughout this test, the Bethenny program pushed boundaries, overhauling traditional talk topics with an energy and freshness we haven’t seen in a long time,” said Cicha. “Congrats to Bethenny Frankel and the entire Warner Bros. team for playing like winners on this one.”
This one-hour daily talk show, hosted by Bethenny Frankel and executive produced by Bethenny and Ellen DeGeneres, debuted in June 2012 for a six-week test on FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Philadelphia (WTXF), Dallas (KDFW), Phoenix (KSAZ) and Minneapolis (KMSP). Across all six markets, the show improved on May 2012 time periods by +80% in W25-54 and +100% in A25-54, and ranging from +22% in Philadelphia to a +100% in Dallas to a high of +250% in Los Angeles. After being sold to FOX Television Stations, “Bethenny” will now be offered to stations in remaining markets nationwide for a national syndication launch in 2013.
“Bethenny” will debut on 17 FOX-owned stations, including, New York (WNYW), Los Angeles (KTTV), Chicago (WFLD), Philadelphia (WTXF), Dallas (KDFW), Boston (WFXT), Atlanta (WAGA), D.C. (WTTG), Houston (KRIV), Detroit (WJBK), Phoenix (KSAZ), Tampa (WTVT), Minneapolis (KMSP), Orlando (WOFL), Memphis (WHBQ), Austin (KTBC) and Ocala (WOGX).
“This summer’s test proves Bethenny has a distinctive unique appeal that woman flock to,” said Werner.
Bethenny will be produced by TelepicturesProductions and A Very Good Production, Ellen DeGeneres’ production company.