If an advertiser is taking regular Web ads and sending them to mobile devices, they’re making a mistake. The Wall Street Journal has a report on why mobile advertising has been so slow to develop and what is finally working.
“Mobile advertising has been touted as the next big thing since Apple’s iPhone debuted in 2007,” write Shira Ovide and Greg Bensinger in the Wall Street Journal. Yet, they note, the promise remained unfulfilled in the ensuing years. But those issues are slowly being worked out and mobile ads, at least some of them, are working.
There’s also information on what doesn’t work – taking a regular Web ad and sending it to a smartphone.
Wall Street Journal subscribers may read the entire story by clicking HERE.