The publisher of OK! Magazine will launch the daily half-hour entertainment news magazine strip next fall.
American Media Inc., publisher of celebrity and pop culture magazines, has formed a partnership with Unconventional Partners and Big Fish Entertainment LLC, to syndicate a daily half-hour entertainment news magazine strip, OK! TV, beginning in fall 2013. The show will leverage the publishing company’s flagship media property, OK! Magazine, that is one of the company’s most successful and popular brands.
The new show will focus on pop culture, gossip and celebrity lifestyle with exclusive content from newsmakers, celebrities and ordinary people with big stories.
The daily strip will also access content across OK! Magazine’s sister brands that include Shape, Men’s Fitness, Star, Country Weekly, National Enquirer and Soap Opera Digest.
The show, a co-production of Unconventional Partners and American Media, is being created to air in all dayparts, including access. It will have a Monday through Friday run, with an added weekend show.
IMG’s Babette Perry, the television agent for Unconventional Partners, is representing the project.