WACP Atlantic City will begin broadcasting on ch. 4 on Oct. 23, carrying primarily infomercials and shopping, along with children’s and public affairs. It will be available on most Comcast, Dish and DirectTV systems.
Western Pacific Broadcast, owner of WACP Atlantic City, N.J. (DMA 4), announced that its WACP will begin broadcasting on Oct. 23.
WACP’s ch. 4 frequency was auctioned to Western Pacific Broadcast by the FCC in 2011 to fill a void in the VHF band created by another broadcaster’s conversion to digital. WACP is licensed to Atlantic City and serves the Philadelphia market.
The initial programming lineup will be primarily infomercials and shopping, along with children’s and public affairs. WACP said it is “actively exploring all market programming opportunities.”
“We are excited to be a local broadcaster in the nation’s fourth-largest market. In today’s multichannel universe, channel position is critical, and there has not been a full power V [station] created in the Philadelphia DMA in over 50 years,” said Kevin O’Kane of WPB.
WACP will be on ch. 4 on most Comcast, Dish and DirectTV systems, and ch. 789 on the Comcast HD tier.
Western Pacific Broadcast is a division of Richland Towers in Tampa, Fla. Richland Towers is an owner, operator and manager of multi-tenant facilities serving the U.S. broadcast and telecommunications industries since 1996.
WPB also owns WMDE Seaford, Del., and LPTV stations in the Eastern U.S.